There are successes measured in the number of offices opened, transaction volumes, market share gained. And then there is another kind of success, rarer and deeper: when a brand finds its way into its clients' everyday language. When it becomes, almost naturally, an adjective.
That is what has happened to us
For nearly thirty years, we have built our network around a simple conviction: certain properties don't sell like others. Because they tell a story, carry an emotion, require a particular sensibility to be truly understood — and passed on to the right person.
Today, clients call us spontaneously to say they have "a very De La Cour Au Jardin house" to sell. That shift — from brand to adjective — is no small thing. It means an identity has taken hold strongly enough to become a shared reference, an instinctive filter for recognising a truly singular place to live.
A line held since day one
It all began on the rue des Abbesses in Paris, in the late 1990s. In a real estate world dominated by volume logic, we chose from the outset a different territory: emotion, heritage, art de vivre. That line has never wavered. The network now counts 25 independent consultants across the country, each selected as much for their sensibility as their expertise, each carrying the same DNA.
Charm is not a question of price
A longère in the Périgord at €119,000 can have just as much soul as an exceptional estate. What matters to us is the emotion a place evokes — whatever its price point. This is not a market positioning. It is a philosophy.
A resolutely human model
Our consultants are the only real estate professionals in France trained to support people with disabilities in their search for a home, through an exclusive partnership with the Fondation Garches. And since 2013, the Fondation I Loge You — under the aegis of the Fondation de France — carries beyond the market the values that have driven us from the very beginning.
Faced with the growing temptation of automation, we hold a clear position: understanding what truly drives a client's desire to buy requires human exchange. Not an algorithm. What makes us proudest, in the end, is that this DNA now lives beyond our founder. Our consultants carry it fully. That is perhaps the most beautiful achievement of this whole adventure.
